OPS AUTOMATION FOR LOGISTICS COMPANIES

You're paying people to copy-paste.
In 2026.

If Ctrl+C + Ctrl+V is your ops team's best tool, we need to talk. Lading automates the emails, documents, data entry, and follow-ups that are slowing your operations down.

Built for freight forwarders · customs brokers · trucking companies · 3PLs · drayage operators

Book a Demo › Get a Free Ops Audit →
18h+ Saved per week, per ops agent
94% Documents auto-processed
4.2s Avg. document processing
4 wks Full implementation
Product

Three problems.
One system.

Lading plugs into how your ops team already works. No new software to learn. No 6-month project. Running in a month.

01 · Shipment Tracker
02 · Email Ops
03 · Document Reader
app.lading.io/ops/shipments
OPS
Shipments 142
Documents 318
Customs 24
Exceptions 3
NETWORK
Carriers
Consignees
Brokers
LIVE · 142 ACTIVE SHIPMENTS
Shipments
Updated 14:32:04 UTC · Auto-refresh on
BL Number Origin → Destination Carrier Container ETA Status
BL-8827-AX Rotterdam → Newark MAERSK 40HC Apr 26 Cleared
BL-8826-KQ Shenzhen → Oakland ONE 20GP May 02 In Transit
BL-8825-MT Hamburg → Savannah HAPAG 40GP Apr 28 Cleared
BL-8824-RV Felixstowe → Miami MSC 40HC Apr 30 Pending
94%Auto-cleared
4.2sAvg processing
142In pipeline
3Exceptions
app.lading.io/ops/inbox
app.lading.io/ops/documents
📄
PKL_8827-AX.xlsx
47 rows · 1.2 MB · Uploaded 14:29
📄
BOL_8826-KQ.pdf
Bill of Lading · 2 pages
📄
CI_8825-MT.pdf
Commercial Invoice · 4 pages
» Extract all HS codes and flag missing weights ⌘ ↵
AI Extracted · 47 Rows · 3 Flags
Showing · Flagged + Top 4 · 4.1s
SKU Description QTY Weight HS Code Flags
A-0421-B Cast aluminum valves, 3/4" 120 482 kg 8481.80.50 —
A-0422-C Stainless fittings, assorted 80 missing 7307.29.00 WEIGHT
A-0423-D Copper pipe, 22mm × 3m 240 612 kg 7411.10.10 —
A-0424-E Rubber gaskets, OEM spec 540 missing 4016.93.50 WEIGHT
A-0425-F PVC conduit, schedule 40 60 188 kg 3917.23.00 —
A-0426-G Brass adapters, NPT thread 180 missing 7412.20.00 WEIGHT
Why Lading

Your ops team isn't slow.
Their tools are.

Mid-size logistics companies lose 30–40% of ops capacity to manual work that AI can handle in seconds.

01 · EMAIL
The inbox is a black hole

Operations fall through because nobody owns the follow-up. Clients ask the same question three times. Replies get buried. Every email is manual triage.

02 · DATA ENTRY
The same data entered three times

A document arrives as a PDF. Someone reads it, types it into the system, copies it to a spreadsheet, pastes it in an email. Every step is a chance for a mistake. Every mistake costs money.

03 · DOCUMENTS
Packing lists nobody can read fast

Dozens of files from different sources, each in its own format. Finding the data you need, validating it, flagging what's missing — it takes hours. Or it gets missed entirely.

04 · KNOWLEDGE
If Maria is out, operations wait

Every client has quirks. Special instructions, preferred vendors, compliance details. That knowledge lives in someone's head. When they're on holiday, everything stops.

05 · STATUS
Nobody knows where anything is

Status updates scattered across portals, emails, and phone calls. Your team spends hours checking systems one by one. Clients call. You don't have the answer. They lose confidence.

06 · QUOTES
RFQs that take too long to answer

A quote request comes in. Someone has to find the rate, calculate the margin, format the response, send it. By the time you reply, the client has already gone to your competitor.

Process

From zero to automated
in one month.

We map your ops workflows, build the automations, and hand over a running system. No disruption, no long projects.

01
Week 1
Free Ops Audit

We map every manual process in your ops department. You'll know exactly where time is being lost before we start.

02
Week 2
Setup

We connect Lading to your existing tools — email, your systems, whatever you use. No new software for your team to learn.

03
Week 2–3
Implementation

Custom automations built for your specific workflows and clients. Your team starts using them immediately.

04
Ongoing
Optimization

Monthly review, new automations as your ops evolve, and direct access to your implementation engineer.

Customers

Trusted by logistics companies
who move real cargo.

Meridian Customs Group
Meridian Customs Group
Customs Broker · US
Document Reader + Email Ops
Northline Freight
Northline Freight
Freight Forwarder · US
Full Ops Automation
Atlas Drayage
Atlas Drayage
Drayage · US
Document Reader + Shipment Tracker

"Our team was spending 4 hours a day classifying entries and chasing CBP releases. Lading reads the docs, flags issues, and drafts responses automatically. We cut processing time by 60% in the first month."

Sarah Chen, VP Operations
Meridian Customs Group

"We had 3 people doing nothing but answering status update emails. Now Lading drafts the replies with live tracking data. They review, click send. We reassigned two of those people to sales."

Mike Torres, COO
Northline Freight

"Rate confirmations, BOLs, chassis availability — everything done by phone and email. Lading reads every document that comes in and routes the data where it needs to go. We went from 30 minutes per load to under 5."

Kevin Brooks, CEO
Atlas Drayage
Pricing

No surprises.

Setup once, optimize forever. Every implementation includes a free ops audit before you commit to anything.

Starter
Ops Essentials

One core automation — email ops, document reader, or shipment tracker. Ideal for teams starting out.

Setup from $2,500
Then $500/month
  • Free Ops Audit before setup
  • One automation module
  • Connects to your existing tools
  • Implementation in 4 weeks
  • Monthly optimization
Get a Free Audit →
Most Popular
Full Ops Stack

All three modules — email ops, document reader, and shipment tracker — plus custom automations for your specific workflows.

Setup from $4,000
Then $800/month
  • Free Ops Audit before setup
  • All three automation modules
  • Custom workflow automations
  • Priority implementation
  • Monthly optimization + new automations
  • Direct access to your engineer
Book a Demo ›
FAQ

Common questions.

Do we need to change our existing tools? ›
No. Lading connects on top of whatever you already use. We integrate with email (Gmail, Outlook), most operations platforms, and standard file formats. Your team keeps working the way they work.
How long until we see results? ›
Most clients see time savings from day one of implementation. Full ops automation is running within a month. The free audit will show you exactly what to expect before you commit.
Who is this for exactly? ›
Logistics companies with 5–200 employees — freight forwarders, customs brokers, trucking companies, 3PLs, drayage operators — who have a real ops team and real volume but are still doing most of the work manually. If your team spends hours a day on email, data entry, and document processing, Lading is for you.
Is this built for logistics specifically? ›
Yes. Every module is built around logistics operations workflows — document processing, status communication, carrier and vendor coordination, compliance checks. This is not a generic AI tool adapted for logistics. It's built from scratch for ops teams that move cargo.
What if it doesn't work for us? ›
We start with a free audit that shows you exactly what we can automate and what the expected time savings are. You only pay for setup if you're happy with the audit. No commitment until you've seen the numbers.
30 MINUTES · NO COMMITMENT

30 minutes to understand it. 4 weeks to implement it. Automated forever.

We'll audit your ops workflows for free and show you exactly what changes. No jargon, no 6-month roadmaps, no commitment.

Book a Demo › Get a Free Ops Audit → See What We Can Do For You